Tipster Matt Sparks informs us of a new patent that…well here read:

“Sticking to an exercise regime is always easier if there’s some sort of reward or punishment involved. Well, Sony Ericsson reckons that a phone or PDA could provide just the right incentive.

A wireless device could have a pedometer that set to a target – say 10,000 steps

in a week. If the owner hits the target the device then downloads a ring tone, a music track or video clip by way of reward. Or, if the owner slacks off and misses the target, the device malevolently deletes a file from its memory.”

Hmmm…Sony’s new logo could be the carrot and stick. Information from source: http://www.pdatoday.com/index.php/weblog/comments/electronic_treats_from_a_mobile_phone/